I turn ambiguity intowell- systems.

Hi there! I'm Prassy. I'm a Bay Area-based product designer with 12+ years of experience leading design initiatives at Intuit, PayPal, Instacart, and BILL. I work hands-on through prototyping and iteration to turn early ideas into intuitive products, then scale them into durable systems teams can build on.

Case studies

Vision and Strategy

Designing an AI-Native Financial Decision Workspace

What if software assembled itself around the problem a user is trying to solve? Rather than forcing users to navigate dashboards, reports, and workflows, what if they were given a workspace containing the exact context, data, and artifacts needed to make a decision?

0 to 1 Product, Systems design

Designing the Foundations of Working Capital at BILL

Addressing cashflow issues for businesses by integrating working capital into the payments network, with invoice financing as the first step toward making cash flow more predictable and accessible.

QuickBooks mileage tracker case study preview

0 to 1 Product on iOS, Android, and Web platforms

QuickBooks Automatic Mileage Tracker

Designing a digital mileage log that leverages smartphone sensors and machine learning driven classification to automatically detect and organize trips for tax reporting, transforming a manual process into a seamless, accurate system.

Experience

BILL

Principal product designer

Feb 2023 - Present

Design Strategist for BILL's Working Capital and Payments product portfolio.

Instacart

Staff product designer

Nov 2021 - Feb 2023

Design lead for Instacart's retailer product organization.

PayPal

Senior UX designer

Jan 2021 - Nov 2021

Lead designer and manager for merchant experiences in PayPal's Global Pay Later products.

Intuit

Principal product designer

Oct 2016 - Jan 2021

Design lead for QuickBooks mobile invoicing and QuickBooks mileage tracker products.

Snapdeal

Mobile UX designer

Nov 2013 - Apr 2014

Designer for Snapdeal's mobile website, Android and iOS apps. Designed Snapdeal's low-bandwidth mobile payment gateway system.

Infosys

Systems engineer / UI designer

Dec 2010 - Nov 2013

User interface designer for web and mobile platforms for multiple clients of Infosys.

Education

Masters of Human Computer Interaction

Carnegie Mellon University

Aug 2014 - Aug 2015

B.Tech Biotechnology

Anna University

Jul 2006 - Apr 2010

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