I turn ambiguity intowell-systems.

Hi there! I'm Prassy, a product designer with 12+ years of experience across Intuit, PayPal, Instacart, and BILL, with deep expertise in payments and fintech. I’m at my best solving ambiguous, 0→1 problems in complex technical domains.

Case studies

0 to 1 Product, Systems design

Designing the Foundations of Working Capital at BILL

Building working capital into payments workflow to give businesses more predictable access to cash, while creating a scalable 0→1 foundation for future financing products.

Vision and Strategy

Designing an AI-Native Financial Decision Workspace

What if software assembled itself around the problem a user is trying to solve? Rather than forcing users to navigate dashboards, reports, and workflows, what if they were given a workspace containing the exact context, data, and artifacts needed to make a decision?

QuickBooks mileage tracker case study preview

0 to 1 Product on iOS, Android, and Web platforms

QuickBooks Automatic Mileage Tracker

Designing a digital mileage log that leverages smartphone sensors and machine learning driven classification to automatically detect and organize trips for tax reporting, transforming a manual process into a seamless, accurate system.

Patents

Method and transaction tracking service for surfacing rule-creation actions

U.S. Patent 12,125,098 · Granted 2024

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User interfaces based on pre-classified data sets

U.S. Patent 11,720,603 · Granted 2023

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Intelligent grouping of travel data for review through a user interface

U.S. Patent 11,693,888 · Granted 2023

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Method and transaction tracking service for surfacing rule-creation actions

U.S. Patent 11,244,384 · Granted 2022

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User interfaces based on pre-classified data sets

U.S. Patent 10,909,147 · Granted 2021

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Experience

BILL

Principal product designer

Feb 2023 - Present

Design Strategist for BILL's Working Capital and Payments product portfolio.

Instacart

Staff product designer

Nov 2021 - Feb 2023

Design lead for Instacart's retailer product organization.

PayPal

Senior UX designer

Jan 2021 - Nov 2021

Lead designer and manager for merchant experiences in PayPal's Global Pay Later products.

Intuit

Principal product designer

Oct 2015 - Jan 2021

Design lead for QuickBooks mobile invoicing and QuickBooks mileage tracker products.

Snapdeal

Mobile UX designer

Nov 2013 - Apr 2014

Designer for Snapdeal's mobile website, Android and iOS apps. Designed Snapdeal's low-bandwidth mobile payment gateway system.

Infosys

Systems engineer / UI designer

Dec 2010 - Nov 2013

User interface designer for web and mobile platforms for multiple clients of Infosys.

Education

Masters of Human Computer Interaction

Carnegie Mellon University

Aug 2014 - Aug 2015

B.Tech Biotechnology

Anna University

Jul 2006 - Apr 2010

I turn ambiguity intowell-defineddefineddefineddefineddefineddefineddefinedsystems.

Case studies

Designing the Foundations of Working Capital at BILL

Designing an AI-Native Financial Decision Workspace

QuickBooks Automatic Mileage Tracker

Patents

Method and transaction tracking service for surfacing rule-creation actions

User interfaces based on pre-classified data sets

Intelligent grouping of travel data for review through a user interface

Method and transaction tracking service for surfacing rule-creation actions

User interfaces based on pre-classified data sets

Experience

BILL

Instacart

PayPal

Intuit

Snapdeal

Infosys

Education

Masters of Human Computer Interaction

B.Tech Biotechnology

I turn ambiguity intowell-systems.