Hi there!

I'm a Bay Area-based product designer with 12+ years of experience leading design initiatives at Intuit, PayPal, Instacart, and BILL.

I'm drawn to ambiguous problems without clear answers, and I bring structure to those spaces by shaping them into clear, intuitive products. I work hands-on, using prototyping and iteration to take ideas from 0 to 1 through to scale.

Cheers!

Portrait of Prassy

Case studies

Experience

BILL

Principal product designer

Feb 2023 - Present

Design Strategist for BILL's Working Capital and Payments product portfolio.

Instacart

Staff product designer

Nov 2021 - Feb 2023

Design lead for Instacart's retailer product organization.

PayPal

Senior UX designer

Jan 2021 - Nov 2021

Lead designer and manager for merchant experiences in PayPal's Global Pay Later products.

Intuit

Principal product designer

Oct 2016 - Jan 2021

Design lead for QuickBooks mobile invoicing and QuickBooks mileage tracker products.

Snapdeal

Mobile UX designer

Nov 2013 - Apr 2014

Designer for Snapdeal's mobile website, Android and iOS apps. Designed Snapdeal's low-bandwidth mobile payment gateway system.

Infosys

Systems engineer / UI designer

Dec 2010 - Nov 2013

User interface designer for web and mobile platforms for multiple clients of Infosys.

Education

Masters of Human Computer Interaction

Aug 2014 - Aug 2015

Carnegie Mellon University

B.Tech Biotechnology

Jul 2006 - Apr 2010

Anna University